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A New Toolkit to Improve Public Messaging About Serious Illness Care + Webinar Jan 19!

January 18, 2023
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Dear Cambia Palliative Care Center of Excellence members:

We wanted to alert you to a new toolkit aimed at improving public messaging about advance care planning, palliative care, and hospice. 

If you talk to the public—at a community event, with a journalist, or on social media, this toolkit is for you! It distills a decade of empirical research into easy-to-use principles.

Homepage | Serious Illness Messaging Toolkit

Here’s the press release:

Here’s the registration link for the free webinar this Thursday, Jan 19th at noon PT:

Please feel free to send this to anyone who might be interested--




Anthony Back MD

University of Washington

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