A New Toolkit to Improve Public Messaging About Serious Illness Care + Webinar Jan 19!

Dear Cambia Palliative Care Center of Excellence members:

We wanted to alert you to a new toolkit aimed at improving public messaging about advance care planning, palliative care, and hospice. 

If you talk to the public—at a community event, with a journalist, or on social media, this toolkit is for you! It distills a decade of empirical research into easy-to-use principles.

Homepage | Serious Illness Messaging Toolkit

Here’s the press release:

https://www.prnewswire.com/news-releases/new-evidence-based-messaging-toolkit-helps-dispel-public-misunderstandings-about-care-for-serious-illness-301716789.html

Here’s the registration link for the free webinar this Thursday, Jan 19th at noon PT:
https://www.crowdcast.io/c/1ksbqu36qw8w

Please feel free to send this to anyone who might be interested--

Tony

Anthony Back MD

University of Washington